AN AMERICAN SUCCESS STORY Like many other American success stories, LUMI NOX came from a forward-thinking individual realizing a need in the market and meeting it. Barry Cohen had been in the fashion watch business for quite some time when he came across a Swiss self-powered illumination system and knew that it would make watches more visible and easier to read in low or no light situations. As a result, Cohen and a partner developed watches using this unique illumination system (called Luminox Light Technology) and LUMI NOX was born back in 1989 (Lumi is Latin for light while Nox is Latin for night), driven by a commitment to offer cutting-edge luminescence and readability in its line of high-performance sports watches. The Navy SEALs and More The Luminox Navy SEAL watch is the timepiece that made Luminox famous. The officer in charge of procurement for the Navy SEALs, Nick North, was asked to seek a more dependable watch for night missions and found the solution at a trade show where he discovered Luminox. He worked with Barry Cohen to develop a watch specifically for them and the Navy SEAL watch was born."Luminox had exactly the watch we were looking for we only added a few small things," Nick North, Senior Public Safety Engineer and Operations Specialist, remembered."We arranged to test some and they worked great. We made a few changes, then the East Coast team started issuing them and the West Coast teams came on board." After Luminox provided the watches to the SEALs, more elite units contacted them directly, while at the same time Luminox began marketing the watch across the country and the world. Luminox was then approached by US Air Force pilots flying the F-117 Nighthawk Stealth fighter jet. They were wearing the Navy SEAL timepieces, but chafed at the word"Navy" on the dial. Luminox then developed a watch for these pilots and approached Lockheed Martin, the makers of the F-117 Nighthawk for a picture of the plane to use in the catalogs th - Most orde
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